About STO

CI

CI BRAND LOGO

CI BRAND LOGO GRID

The grid of STO's logo
  • The rectangle of STO's logo
    The rectangle is a window embracing STO, acting as a platform for bringing together Seoul tourism with Seoul's citizens.
  • The single line starting from S to O of STO's logo
    The single line starting from "S" to "O" represents the will to change the perception of tourism and improve quality of life by openly communicating and sharing ideas with various parties from different fields.
  • The T of STO's logo
    The "T" symbolizes STO's will striving for quality tourism by connecting residents with tourists, industries with industries, and villages with villages.
  • The O of STO's logo
    The "O" represents the sustainability of Seoul tourism and the virtuous circle of the tourism industry.

CORPORATE IDENTITY COMBINATION

CI BRAND LOGO + KOREAN + ENGLISH
  • Vertical

    ci KOREAN + ENGLISH Vertical
  • Horizontal

    ci KOREAN + ENGLISH Horizontal
CI BRAND LOGO + ENGLISH
  • Vertical

    ci ENGLISH Vertical
  • Horizontal

    ci ENGLISH Horizontal
CI BRAND LOGO + CHINESE Simplified
  • Vertical

    ci ENGLISH + CHINESE Simplified Vertical
  • Horizontal

    ci ENGLISH + CHINESE Simplified Horizontal
CI BRAND LOGO + CHINESE Traditional
  • Vertical

    ci ENGLISH + CHINESE Traditional Vertical
  • Horizontal

    ci ENGLISH + CHINESE Traditional Horizontal
CI BRAND LOGO + JAPANESE
  • Vertical

    ci ENGLISH + JAPANESE Vertical
  • Horizontal

    ci ENGLISH + JAPANESE Horizontal

CI BRAND LOGO COLOR CORRECT USAGE

CI BRAND COLOR PALETTE

PRINCIPAL COLOR PALETTE

  • STO ORANGE
    PANTONE 137C
    C:0 M:41 Y:100 K:0
    R:255 G:163 B:0
  • STO GRAY
    PANTONE 425C
    C:48 M:29 Y:26 K:76
    R:84 G:88 B:90
  • STO VIOLET
    #a32d84
    C:40 M:97 Y:11 K:1
    R:166 G:35 B:122
  • STO BLUE
    #26225b
    C:100 M:98 Y:21 K:31
    R:38 G:34 B:91
  • STO BLACK
    #000000
    R:0 G:0 B:0
  • STO WHITE
    #ffffff
    R:255 G:255 B:255

SECONDARY COLOR PALETTE

  • STO GREEN
    PANTONE 375C
    C:46 M:0 Y:90 K:0
    R:151 G:215 B:0
  • STO LIGHT BLUE
    PANTONE 311C
    C:68 M:0 Y:13 K:0
    R:5 G:195 B:222
  • STO BLUE
    PANTONE 285C
    C:90 M:48 Y:0 K:0
    R:0 G:114 B:206
  • STO YELLOW
    PANTONE 116C
    C:0 M:14 Y:100 K:0
    R:255 G:205 B:0
  • STO BROWN
    PANTONE 146C
    C:7 M:50 Y:100 K:34
    R:167 G:109 B:17
  • STO RED
    PANTONE 186C
    C:2 M:100 Y:85 K:6
    R:200 G:16 B:46
STO BRAND LOGO COLOR : Please do not modify logo in any way. If gradient cannot be used due to technical difficulties, please use one of the one-color logos.
  • One-Color Orange Logo
    Full-Color Orange Logo
    on White Background
  • One-Color Orange Logo
    Full-Color Orange Logo
    on Black Background
  • Full-Color White Logo
    Full-Color White Logo
    on Orange Background
  • One-Color Orange Logo
    One-Color Orange Logo
    on White Background
  • One-Color Black Logo
    One-Color Black Logo
    on White Background
  • One-Color Orange Logo
    One-Color Orange Logo
    on Black Background
  • Full-Color White Logo
    One-Color White Logo
    on Orange Background

CI BRAND LOGO INCORRECT USAGE

CI BRAND LOGO INCORRECT USAGE

  • Do not Change the STO Orange Color

    DO NOT

    Change the STO Orange Color
  • Do not Outline the logo

    DO NOT

    Outline the logo
  • Do not Change the size

    DO NOT

    Change the size
  • Do not Add effects like shadows, dimensions, and gradients to the logo

    DO NOT

    Add effects like shadows, dimensions,
    and gradients to the logo
  • Do not Stretch the logo

    DO NOT

    Stretch the logo
  • Do not Place the logo on backgrounds that provide insufficient contrast

    DO NOT

    Place the logo on backgrounds that
    provide insufficient contrast.
  • Do not Compress the logo

    DO NOT

    Compress the logo
  • Do not Place the logo over busy background

    DO NOT

    Place the logo over busy background

BACKGROUND

BACKGROUND