Family Site
SEOUL TOURISM ORGANIZATION

About STO

CI
STO logo
The Seoul Tourism Organization (STO) logo above symbolizes the
role of the organization as a platform for tourism that serves to bridge
and connect Seoul tourists, city residents, and STO, as well as various
operations within the tourism industry.
The Seoul Tourism Organization (STO) logo above symbolizes the role of the organization as a platform for tourism that serves to bridge and connect Seoul tourists, city residents, and STO, as well as various operations within the tourism industry.
STO logo : orange color at only square shape of logo
The rectangle is a window embracing STO,
acting as a platform for bringing together Seoul tourism
with Seoul's citizens.
STO logo : orange color at S and O of logo
The single line starting from "S" to "O" represents the
will to change the perception of tourism and improve
quality of life by openly communicating and sharing
ideas with various parties from different fields.
STO logo : orange color at T of logo
The "T" symbolizes STO's will striving for quality tourism
by connecting residents with tourists, industries with
industries, and villages with villages.
STO logo : STO logo : orange color at O of logo
The "O" represents the sustainability of Seoul tourism
and the virtuous circle of the tourism industry.
STO logo : orange color at only square shape of logo
The rectangle is a window embracing STO, acting as a platform for bringing together Seoul tourism with Seoul's citizens.
STO logo : orange color at S and O of logo
The single line starting from "S" to "O" represents the will to change the perception of tourism and improve quality of life by openly communicating and sharing ideas with various parties from different fields.
STO logo : orange color at T of logo
The "T" symbolizes STO's will striving for quality tourism by connecting residents with tourists, industries with industries, and villages with villages.
STO logo : STO logo : orange color at O of logo
The "O" represents the sustainability of Seoul tourism and the virtuous circle of the tourism industry.
CORPORATE IDENTITY COMBINATION
CI BRAND LOGO + KOREAN + ENGLISH
CI BRAND LOGO + KOREAN + ENGLISH type1
CI BRAND LOGO + KOREAN + ENGLISH type2
CI BRAND LOGO + ENGLISH
CI BRAND LOGO + ENGLISH type1
CI BRAND LOGO + ENGLISH type2
CI BRAND LOGO + CHINESE Simplified
CI BRAND LOGO + CHINESE Simplified type1
CI BRAND LOGO + CHINESE Simplified type2
CI BRAND LOGO + CHINESE Traditional
CI BRAND LOGO + CHINESE Traditional type1
CI BRAND LOGO + CHINESE Traditional type2
CI BRAND LOGO + JAPANESE
CI BRAND LOGO + JAPANESE type1
CI BRAND LOGO + JAPANESE type2
CI BRAND LOGO COLOR CORRECT USAGE
PRINCIPAL COLOR PALETTE
STO ORANGE
PANTONE 2955C
C100 M75 Y30 K15
R6 G73 B117
STO GRAY
PANTONE 425C
C:48 M:29 Y:26 K:76
R:84 G:88 B:90
STO VIOLET
#a32d84
C:40 M:97 Y:11 K:1
R:166 G:35 B:122
STO BLUE
#26225b
C:100 M:98 Y:21 K:31
R:38 G:34 B:91
STO BLACK
#000000
R:0 G:0 B:0
STO WHITE
#ffffff
R:255 G:255 B:255
SECONDARY COLOR PALETTE
STO GREEN
PANTONE 375C
C:46 M:0 Y:90 K:0
R:151 G:215 B:0
STO LIGHT BLUE
PANTONE 311C
C:68 M:0 Y:13 K:0
R:5 G:195 B:222
STO BLUE
PANTONE 285C
C:90 M:48 Y:0 K:0
R:0 G:114 B:206
STO YELLOW
PANTONE 116C
C:0 M:14 Y:100 K:0
R:255 G:205 B:0
STO BROWN
PANTONE 146C
C:7 M:50 Y:100 K:34
R:167 G:109 B:17
STO RED
PANTONE 186C
C:2 M:100 Y:85 K:6
R:200 G:16 B:46