CI

The Seoul Tourism Organization (STO) logo above symbolizes the
role of the organization as a platform for tourism that serves to bridge
and connect Seoul tourists, city residents, and STO, as well as various
operations within the tourism industry.

The Seoul Tourism Organization (STO) logo above symbolizes the role of the organization as a platform for tourism that serves to bridge and connect Seoul tourists, city residents, and STO, as well as various operations within the tourism industry.

The rectangle is a window embracing STO,
acting as a platform for bringing together Seoul tourism
with Seoul's citizens.

The single line starting from "S" to "O" represents the
will to change the perception of tourism and improve
quality of life by openly communicating and sharing
ideas with various parties from different fields.

The "T" symbolizes STO's will striving for quality tourism
by connecting residents with tourists, industries with
industries, and villages with villages.

The "O" represents the sustainability of Seoul tourism
and the virtuous circle of the tourism industry.

The rectangle is a window embracing STO, acting as a platform for bringing together Seoul tourism with Seoul's citizens.

The single line starting from "S" to "O" represents the will to change the perception of tourism and improve quality of life by openly communicating and sharing ideas with various parties from different fields.

The "T" symbolizes STO's will striving for quality tourism by connecting residents with tourists, industries with industries, and villages with villages.

The "O" represents the sustainability of Seoul tourism and the virtuous circle of the tourism industry.