• Welcome to Seoul,
    a city of thrills amidst everyday life.

  • "I looked at Seoul in the shoes of a tourist
    and everything around me felt different."
    - Excerpt from Mad for Seoul by Heo Han-na

  • "After looking at Seoul with affection, I found out that I can
    travel in my everyday life without going to an unfamiliar place."
    - Excerpt from Mad for Seoul by Heo Han-na

  • Seoul isn't just a city but a gathering and joining of hundreds
    and hundreds of different little neighborhoods.
    - Excerpt from Seoul Story by Jung Ki-yong, Architect

  • Tourism is helping build better lives for millions of
    individuals and transforming whole communities.
    - Excerpt from International Tourism Highlights, 2019 Edition by Zurab Pololikashvili, Secretary-General UNWTO

  • Seoul, a city of roughly 10 million and a collision of old and new,
    permanent and fleeting.
    - Ashlea Halpern, “The Urbanist’s Guide to Seoul, From Soy-Brined Fried Pickles to Sneakers Bars,” <New York Magazine>