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SEOUL TOURISM ORGANIZATION

About STO

Vision

Mission:Develop Seoul into a sustainable tourism city through the promotion of the Seoul tourism industry, Vision:Develop the Seoul Tourism Organization into a leader of change and development among and for the Seoul tourism industry and Seoul residents, Core Values:innovation, participation, mutual benefit, responsibility

Develop Seoul into a sustainable tourism city through the promotion of the Seoul tourism industry

Develop into a tourism specialist organization leading both change and development with Seoul residents

  • mission

    Develop Seoul into a sustainable tourism city through the promotion of the Seoul tourism industry

  • vision

    Develop the Seoul Tourism Organization into a leader of change and development among and for the Seoul tourism industry and Seoul residents

core values:innovation, participation, mutual benefit, reponsibility

Five Primary Strategies

  • Revitalize
    Seoul tourism
    so as to better meld
    with daily life

    Develop & promote tourism services focusing on the diversification of activities that are a part of daily life

    Establish the groundwork for a more intimate tourism experience in collaboration with local residents

  • Promote the
    creation
    of a sustainable
    tourism ecosystem

    Promote innovation within the Seoul tourism ecosystem

    Develop a system of partnership and the sharing of information within the Seoul tourism industry

  • Establish the
    groundwork for
    future development
    and the “new normal”
    of tourism

    Research & market non-face-to-face tourism content

    Foster the convergence of the MICE industry

  • Ensure a safe
    tourism infrastructure
    for everyone

    Establish a brand of safe Seoul tourism

    Create a tourism climate that can be enjoyed by everyone

  • Bolster the
    organization’s
    capabilities as an
    institution that serves
    the public interest

    Expand upon social contributions through institutional management

    Advance the organization’s management system to better reflect public interest