Family Site
SEOUL TOURISM ORGANIZATION

About STO

Vision
MISSION Through enriching and expanding Seoul tourism industry Development of a
sustainable tourism city
plus
VISION To the visitors in assemble with local residents A tourism organization bring a
global level tourism
Goals and Strategic Directions
01 Growing Engagement of Locals to Tourism 01 Growing Engagement of Locals to Tourism
Increase in Happiness of
tourists & local residents
Diversifying tourism activities
as a part of daily life
Developing and
promoting authentic tourism
contents of Seoul
02 Innovating Cooperative Business Services 02 Innovating Cooperative Business Services
Enhancement in Supports
and Cooperation for
Tourism Ecosystem
Expanding tourism services
through supports and co-
coperation for tourism indusrty
Developing promising energy for
further growth of Seoul tourism
through Tourism Governance
03 Intensifying Competitiveness of Seoul Tourism 03 Intensifying Competitiveness of Seoul Tourism
Establishment of
Groundwork to Elevate
the Value of Global Tourism
Development of high-valued
MICE industry projects
Building foundations for advan-
cing value generation with R&D
projects and global marketing
04 Practicing Inclusive Tourism 04 Practicing Inclusive Tourism
Providing Equity in
Offering Tourism in Seoul
Offering more tourism
opportunity for socially
disadvantaged class
Adapting Barrier-free tourism
to embrace all people
05 Transforming to Contribute to Local Society 05 Transforming to Contribute to Local Society
Strengthening
Competence to Provide the
Cooperative Public Services
Expanding organizational
activities to contribute to
Local Society
Progressing in management
system in pursuit of public
interest of local society
Foundation Role
Marketer
Research tourism marketings,
Establish tourism
marketing strategies
Developer
Develop and commercialize
tourism resources,
Expand tourism content
Incubator
Support growth of
tourism industry,
Foster human resources
specializing in tourism
Service Provider
Offer tourist information
and tour guide services
MICE Bureau
Assist hosting and
organizing MICE