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About STO
Vision History CI Contact Us Downloads
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Tourism Programs and Resource Development Tourism Information and Services Festivals and Events Overseas Marketing MICE Industry Press
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About STO

SEOUL VISION 2030:Top 5 Tourism City & 'Overseas Tourism Hub' Reaching 20Million Tourists / Core values:Innovation, Participation, Mutual Benefit, Responsibility / Mission:Develop Seoul into a sustainable tourism city through the promotion of the Seoul tourism industry / Vision:Develop into a specialist tourism organization leading both change and development together with Seoul residents SEOUL VISION 2030:Top 5 Tourism City & 'Overseas Tourism Hub' Reaching 20Million Tourists / Core values:Innovation, Participation, Mutual Benefit, Responsibility / Mission:Develop Seoul into a sustainable tourism city through the promotion of the Seoul tourism industry / Vision:Develop into a specialist tourism organization leading both change and development together with Seoul residents
5 Primary Strategies:Revitalize Lifestyle Tourism, Support Creation of Sustainable Tourism Ecosystem, Promote Competitive Capacities in Global Tourism Market, Create High Value-added MICE Industry, Bolster STO Capabilities as Public-serving Institution 5 Primary Strategies:Revitalize Lifestyle Tourism, Support Creation of Sustainable Tourism Ecosystem, Promote Competitive Capacities in Global Tourism Market, Create High Value-added MICE Industry, Bolster STO Capabilities as Public-serving Institution
10 Strategic Tasks:Develop & promote lifestyle tourism services, Establish tourism environment that benefits everyone, Support innovation of Seoul tourism ecosystem, Construct big data-based tourism service infrastructure, Boost marketing strategies of 'Seoul Tourism' brand, Develop & promote digitalized content, Create & proliferate multi-faceted MICE services, Create sustainable MICE environment, Promote transition toward ESG criteria-based management infrastructure & internal operating sectors, Innovate the standards of integrity, safety, and communicative capacity as an organization 10 Strategic Tasks:Develop & promote lifestyle tourism services, Establish tourism environment that benefits everyone, Support innovation of Seoul tourism ecosystem, Construct big data-based tourism service infrastructure, Boost marketing strategies of 'Seoul Tourism' brand, Develop & promote digitalized content, Create & proliferate multi-faceted MICE services, Create sustainable MICE environment, Promote transition toward ESG criteria-based management infrastructure & internal operating sectors, Innovate the standards of integrity, safety, and communicative capacity as an organization
Focus of Innovation:'est 5' - Advancement of Seoul as Global Tourism City Focus of Innovation:'est 5' - Advancement of Seoul as Global Tourism City
Key Tasks:1.Beauty-Promoting Seoul’s beauty to the world, 2.ESG-Creating a tourism & MICE infrastructure grounded in ESG criteria, 3.Survival-Overcoming COVID-19 to pursue continued growth and development, 4.Transformation-Taking the forefront of the transition toward a digitalized tourism industry, 5.Tourism City-Bolstering Seoul’s global competitive edge as a top 5 global tourism city Key Tasks:1.Beauty-Promoting Seoul’s beauty to the world, 2.ESG-Creating a tourism & MICE infrastructure grounded in ESG criteria, 3.Survival-Overcoming COVID-19 to pursue continued growth and development, 4.Transformation-Taking the forefront of the transition toward a digitalized tourism industry, 5.Tourism City-Bolstering Seoul’s global competitive edge as a top 5 global tourism city